When the Vlaamse Vereniging Autisme (Flemish Autism Association) asked Choco to review its logo and house style, we found inspiration in the organisation’s worthy mission: to promote a compassionate society that allows people with autism to be themselves, to develop and to spread their wings.
Quite literally: based on a dandelion in full bloom, the featherweight seeds carried by the wind into the wild blue yonder. The seed heads really come to life in the animated version, symbolising a sense of freedom and lightness. Overall the main requirements for the house style were tranquillity, lucidity and clarity, hence the introduction of blue and green hues and abundant white spaces.
Choco also created the look & feel of the new website for VVA. The design exudes calm and clarity. The site was developed further by the web partner of VVA.