A breath of fresh air

A breath of fresh air

When the Vlaamse Vereniging Autisme (Flemish Autism Association) asked Choco to review its logo and house style, we found inspiration in the organisation’s worthy mission: to promote a compassionate society that allows people with autism to be themselves, to develop and to spread their wings.

A magnificent flower logo

Quite literally: based on a dandelion in full bloom, the featherweight seeds carried by the wind into the wild blue yonder. The seed heads really come to life in the animated version, symbolising a sense of freedom and lightness. Overall the main requirements for the house style were tranquillity, lucidity and clarity, hence the introduction of blue and green hues and abundant white spaces.