The environmental agency Bond Beter Leefmilieu is working together closely with local authorities to work out well founded management plans. That’s logical if you consider that we’re talking about objectives such as a good living environment, a green and considerate town/city, easy mobility, and such like. And so, the environmental movement aims to take on these challenges to produce the City and Municipality of the Future.
Bond Beter Leefmilieu asked Choco for a concept for visualising this trajectory. We came up with an age-old symbol, which is found in every town/city: the church rooster. We put a telescope in his hands (or wings) and let him look into the future. A symbolic, yet patently obvious image, which has been designed entirely in 3D by Sabouge. The image will be used on several communication items, from adverts and banners to bookmarkers. And let’s hope that this future looks rosy.