The 450 Fintro bank agents exude pure oxygen in their environment and thus help their clients to grow. They have a whole range of products with which to achieve this, of course: from loans and investments to digital portfolio management. Choco provided added value by integrating a coherent line throughout the product campaigns.
Fintro gave choco two separate briefings for the Motor Show. It was only logical, because there were two target groups with distinctly different needs. For private consumers, the focus was on loans for environmentally friendly ‘green’ cars, whereas for business consumers, the focus was on the personal approach of the Fintro agents. For the first group, choco drew an analogy by using green toy cars: a handy way to literally show a green car and at the same time make a clear reference to the future.
Fintro offers a wide range of car loans for business clients. Choco highlighted the clarity that consumers can expect from Fintro agents: we see a freelancer in a van in which the windscreen wipers guarantee a clear view. And that’s exactly what Fintro agents guarantee.
Fintro agents have a range of investment options for everyone: whether you know a lot about investing or nothing at all, whether you have a lot of money or not. We have translated the notion of tailored investments into the image of a man who is getting fitted for a suit: a clear reference to the personal approach of Fintro agents.
Everyone is familiar with Batibouw – the Belgian trade fair for construction, renovation and home improvement. It makes perfect sense, therefore, that a bank should focus on home loans during this period. Fintro’s briefing focused primarily on the advice offered by agents on financing for energy-saving measures.
Choco came up with an attractive image of a mother and child cosily enjoying their warm home. This represented the double meaning of the word: warm as well as cosy. The headline explained that it is literally a warm product: “Loans for a warm home? I will be happy to tell you about our energy loan”.
All images are posted, of course, in the offices of the Fintro agents: as posters in windows and also on cash dispenser screens, the Fintro website and social media.