A stunning campaign for a stunning product: flowers and plants...

A stunning campaign for a stunning product: flowers and plants...

Generating additional sales: roughly speaking that's the assignment choco received from the Flemish Flowers and Plants sector. First and foremost we established a positioning: Flowers and plants are sincere. What product is more authentic, genuine, more emotional, purer and more natural than flowers or plants? That's right, there isn't one. Step two was making flowers and plants top of mind again...

The biological clock: for plants too

Did you know that it is best to plant your plants in autumn? So that they are strong in spring? Neither did we. So we produced radio commercials to advertise that fact. The creative idea: the biological clock. Of plants as well as women...

 

Visual appeal

There are a great many species of flowers and plants. An advantage for the products, a disadvantage for the advertising creator: to photograph but one particular plant would be to ignore another. Thus we deliberately opted for an illustration style. And this produced colourful, timeless images – just as beautiful as the products…