A stunning campaign for a stunning product: flowers and plants...

A stunning campaign for a stunning product: flowers and plants...

Generating additional sales: roughly speaking that's the assignment choco received from the Flemish Flowers and Plants sector. First and foremost we established a positioning: Flowers and plants are sincere. What product is more authentic, genuine, more emotional, purer and more natural than flowers or plants? That's right, there isn't one. Step two was making flowers and plants top of mind again...

From a colorful bouquet to a fresh green indoor plant: these are the real gestures!

With flowers you can say a thousand of things without using a lot of words. With flowers you truly say ‘sorry’, ‘thank you’ or ‘I love you’. Plants, in their turn, can bring your house back to life in many ways. A plant means oxygen, energy, coziness…Our posters and radio campaign are stressing these special properties of flowers and plants. Look and listen!