Hello there Mr baker!

Hello there Mr baker!

Earlier this year we won the contract from VLAM in support of the baker. By focusing on the baker as the one and only genuine craftsman, we want to make going to the baker the obvious choice. After all: who can make better local bread and cakes than the baker?

Taste the real craftsmaship!

Some ideas are so obvious that one wouldn’t even think of them. The ‘Echt bakmanschap’ baseline (True craftsmanship) is definitely one of those. In a first stage, we turn all bakeries into ambassadors of their brand. We do this by offering them in-store material: window stickers, a poster telling customers why these bakeries offer true craftsmanship, price tags,…