After the launch of Real Bakeryship, the baseline which highlights the commitment behind your bakery, it was time to continue our journey. The campaign became, as promised, really big. We introduce you to our campaign with giant Wheat Hair. He is real. As real as Real Bakeryship.
Giants appeal to one’s imagination. The night shifts of our bakers as well. The process to combine these two elements took blood, sweat and maybe even tears, but we are proud of the result. In the commercial, giant Wheat Hair comes to life for the first time. You can also meet him in real life, for example during his trip at The Day of the Edible Landscape in Bokrijk. Our ads in The Zondag and Steps will tell you more about it.
The Bokrijk open air museum celebrated the ‘Day of the Edible Landscape’ on 20 September 2015. The day was dedicated to all the delicious things we obtain from our own environment, with a particular focus on bread. The day was chock full of activities and even witnessed a special visit from Korenhaar, the friendliest of all giants! Take a look…
Giant Korenhaar is alive. He walks through the streets of Flanders and delivers ‘real bakemanship’ from your bakery. But where does this giant come from? How does he get all that bread? You’ll figure it out by listening to our beautiful audio story. Have a look. But most of all: just listen.
Listen to the first chapter below. The other chapters can be found here.
You can discover real 'bakemanship' at your own local bakery, every day of the week. Often he will also surprise you with a little extra something: a just-a-little-bit-too-big growth measuring chart for example. For giants and, well, mini giants!
The customers of bakers can currently participate in a fun savings campaign to win a picnic blanket in the shape of a largeish handkerchief of Wheat Hair the Giant. Anyone who shops at the participating bakers from 28 May will receive a card for the stamps. A few days and a few purchases later, you get to take home your (clean) giant’s handkerchief.
Advertisements featuring Wheat Hair the Giant in the free Sunday newspaper De Zondag and a radio ad on national radio will help announce the promotion and generate the necessary traffic! Be quick!