The Vlaams Woningfonds (Flemish Housing Fund) offers social housing credits with very favourable conditions that make it easier to buy or renovate a property. This can be interesting for quite a lot of people, but there are still eight cities in particular where hardly any people attend the Vlaams Woningfonds meetings, including Leuven, Torhout, Bree and Maaseik. This represents a challenge for them… and for choco.
We came up with an advertising campaign that specifically introduces the Vlaams Woningfonds to the residents of these cities. How? A theme with a local slant, adapted to the city in question - literally - because we see a man quietly reading his newspaper in his open-air living room, next to the road sign that indicates the way to the city centre.
Starting on 1 April, adverts with the campaign picture appeared in provincial issues of De Bond and on the websites of the largest real estate agents Zimmo, Immovlan, Hebbes and Immoweb. In other words, aimed directly at the target group. In addition, flyers and posters were distributed in the relevant cities.
You really can live anywhere thanks to a low-interest loan from the Vlaams Woningfonds.