Tele-Onthaal had been using the same logo and corporate identity for several decades. Which is why choco leapt at the opportunity to give it a more contemporary look and feel: all it took was a call…
Tele-Onthaal’s iconic old logo was based on the rotary dial of a phone. So you can see how it really needed an update, considering you can also chat online with Tele-Onthaal nowadays. More and more people discuss their problems online with counsellors. We did create a logo around their phone number, as it is still the first line of contact with Tele-Onthaal for many people. But choco also incorporated the two options (call or chat) in the logo. You can see them at a glance. The human aspect was equally important, which is why we added two little men to the zero and the six. They embody the human contact and the connection with Tele-Onthaal. The volunteers are there to help everyone, they empathise with callers and try to help them find a solution to their problems.
The logo also offers plenty of opportunities for animation and the main USPs can easily be added to the basic logo.
The new logo has been enhanced with a new corporate identity, which was also created by choco. It consists of a basic shape that can be easily combined and a colour scheme that is soft but not too soft. Together, they give the brand a fresh new look.
We also enjoyed the media attention as a result of the new logo. Both VRT-nieuws and the newspaper De Standaard reported on the presentation by Minister Jo Vandeurzen, which was great for Tele-Onthaal. Or how to launch your logo in style!