TEDxFlanders is one of the many local and independently organised TED events, with TED talks, a global phenomenon, which originally started out in the USA. Nowadays, however, the main thing is to make sure you retain your identity given the multitude of TED initiatives. And as choco is an ad agency, we think we are the perfect partner to help TEDxFlanders do just that.
The overarching TED vision is to share ‘ideas worth spreading’, or positive, inspiring stories that stand out from the daily barrage of information and still succeed in really moving people to their core. Choco examined the DNA of TEDxFlanders based on this premise, formulating a mission, values and an elevator pitch which highlighted their passion for ideas and people: TEDxFlanders as a compass that guides people toward each other, so they can inspire and enrich each other with new insights.
In 2019, TEDxFlanders will be celebrating its 10th anniversary, which is why they are organising ‘NOW’, an experience event. ‘Now’ is also a great opportunity for TEDxFlanders to present its very own visual identity. We created a series of graphic elements that were all inspired by ‘the heart of the X’ or the beating heart of TEDxFlanders, where people and ideas converge and where the TEDx spark is most palpable. We also used these elements to redesign their website and all event communication.
For the event visual, we decided to combine this X identity with the starting premise of the event, namely inclusiveness, transnational ideas, transhumanistic solutions and transcendental global themes. The result? A floating person, who transcends himself, in the centre of ‘the heart of the X’, embracing the here and ‘now’ with open arms and experiencing it to the full.