IN FULL GEAR FOR MOTEO

IN FULL GEAR FOR MOTEO

Moteo is a European importer and distributor of several motorcycle brands, including Suzuki, Peugeot and Sym. The company has activities in nine countries and a network of 8,000 dealers, making it the undisputed number one in Europe. Choco wants to help Moteo consolidate its position…

A DNA EXERCISE FOR EVERY BRAND

Choco’s first task was to streamline the communication of the various brands in Moteo’s portfolio. A brand like Peugeot, for example, has a completely different brand image than Suzuki or Sym. That is why choco started by outlining a number of key ideas for every brand: a DNA exercise for the various brand personalities of Peugeot, Suzuki and Sym.

A corporate identity for every brand

Choco then developed a corporate identity for every brand based on this DNA, which was also used for the various catalogues for the Brussels Motor Show. We also presented various materials for every brand for the Belgian and European dealers: from floor mats and posters to event stands and beach flags.

An extensive above-the-line package

Choco also took care of the communication to end customers for all three brands, developing an extensive advertising package for every brand, with specific ads for plenty of models. The ads can all be customised, so the various dealers can use them. Interesting to see where this journey will take us…