STAN VAN SAMANG IN BED WITH MISTRAL HOME

STAN VAN SAMANG IN BED WITH MISTRAL HOME

Mistral Home is a strong Belgian bed and table linen brand used in many a household in Europe. The popularity of the brand has also been increasing gradually in the home market in recent years. Following a DNA exercise, choco developed the baseline ‘Daar geniet je nog jaaaaren van’ as the basis for the radio, print and online campaigns. In this year's fall campaign, we are taking this a step further and have appointed a brand ambassador who absolutely loves comfort and enjoyment.

 

THE PERFECT MATCH

Stan Van Samang is the perfect match for Mistral Home. After all, just like Mistral Home, Stan warms the hearts of all of Flanders. In the campaign, which starts in October, you not only hear and see him sleeping comfortably in Mistral Home bed linens, but he is also offering the ultimate Mistral Home experience by giving away a unique bedroom concert. Visitors can go the Mistral Home competition page, answer a few simple questions and get entered to win an exclusive ‘concert on the bed sheets’ with Stan! Those who do not win the concert still have a chance to win tickets to his anniversary show in the Sport Palace Antwerp!

TELL THE WORLD

All of Flanders should know the type of quality Belgian products that can be found in local quality supermarkets. After all, this is where Mistral Home is sold. To spread the message and launch the competition, we combined an activation radio campaign with target group-oriented advertisements and a social media campaign. Anyone who missed this campaign was definitely fast asleep. On Mistral Home bed linens, we assume…

SHHHH! WE’RE RECORDING (AND SLEEPING)

Come have a look at a shoot with Stan van Samang...