When an agency has been in business for over ten years, you forget things. Such as your past work of which you are rather proud. Fortunately if you do, there's always Yves from the archives, our virtual archivist. His job: to dust off our past work and place it under the spotlight once more.
Direct mailing is not yet a thing of the past. But our campaign for De Post about direct mail sadly is. Just like iconic images lose a lot of their meaning when we remove an important element, a campaign without direct mailing isn’t really a campaign anymore…. And without courage, we wouldn’t have a choco archive at all!