At the end of 2016, following a competition, Fintro decided to enter into a partnership with choco. The bank was impressed by our comprehensive approach. Since then, we have worked in unison and followed a course that puts the brand radically in motion: from DNA, positioning and internal communication to product and image communication.
Fintro is a bank with a rich history. Everyone remembers ‘Het Blauwe Fabriekje’ (The Blue Factory). Together with the management and the communication team, we have worked hard these past months to provide the brand with an updated DNA in line with its roots. This resulted in a brand passport with newly formulated values, mission and elevator pitch. The brand passport is also the basis for all further communication. This way, choco aims at giving the brand a stronger place in the Belgian banking landscape.
In the first product campaign made by choco, Fintro is presented as a business bank. Approach: the appropriate advice from your Fintro agent generates a credit that grows with your business. In advertisements, this ‘growing’ is illustrated in various images: at the hairdresser’s, the scissors are growing, at the doctor’s, the injection needle is growing and at the garage, the wrench. On the radio too, businesses are ‘growing’ thanks to a Fintro credit: we hear about an entrepreneur whose small scooter grows into a giant truck, and a business where the number of orders runs from 0 to 100 (in a matter of 20 seconds). In addition to the radio and poster campaign, there was an online extension as well, via a Facebook campaign.
Other campaigns will follow shortly.