The Fintro bank agents want to take steps forward together with their customers. They do this by sincerely listening to what a client needs at a certain point in his life. Such as financial backup, for example. For the future, or right now. To do this, choco has been working on two product campaigns, each of which promotes a specific form of 'consumer finance': instalment loans and the staggered payment of unexpected costs (revolving).
While the first product focuses on customers who have concrete plans for which they need extra financial space, 'revolving' is meant for people who are eager to keep a step ahead of unexpectedly large costs. choco has broadened these different objectives into two campaign images that portray the nature of the product quite literally.
In the first picture, we show the reverse side of (financial) space: we see a man and a woman in an armchair that is much too small, accompanied by a gigantic dog that blocks their view. The message is simple: do you need more financial free space? Fill in the reasons yourself ...
In the second picture for ‘revolving’, we see a mischievous girl who is messing about with paint. Unfortunately, a bit too much. Her clothes, the wall and the dog are all covered in paint from head to toe. Who could have seen that coming?
Both product campaigns are distributed via window posters to the bank branches, direct (e-)mail, via ATM screens, social media and bannering on the website and easy banking web. So that existing and new customers find their way to the Fintro bank agent in their neighbourhood.