450 independent bank agents who have secured a unique position in the banking landscape: that calls for an equally original image campaign. Or: how choco promoted a unique brand identity with contemporary flare.
Fintro bank agents go a long way for their clients: with their products and expertise, they ensure that the people in their entourage are able to advance in their private or work life and to thus breathe oxygen and life into others. This is what we demonstrate in our campaign: people who make a difference in their entourage, who listen to each other, who make an effort for others and give their all for the team. They symbolise the unique strength of Fintro bank agents, who also listen to their clients and do all in their power for them.
Three projects took the lead role in a TV spot that encourages people to visit the site. In order to ensure that the spot hits its mark, we zoomed in on a big YES for each project: for instance, in the shots of a workshop, we see a big YES in sheet metal between the machines. The music gives the spot a contemporary and unique feel. We made 30” and 10” versions, and all the spots will be aired during the spring and the autumn on most Flemish and Walloon TV channels (VTM, Q2, Vitaya, Caz, Vier, Vijf, Zes, Discovery, RTL, Club, Plug, La Une, La Deux, AB3, TF1).
During the follow-up campaign we decided to focus in more detail on two projects, giving each of them a TV advertising slot. One slot shows Ines, who established Heide Atelier: an ice cream parlour where youngsters with brain damage learn to make and sell ice cream. In another slot we are introduced to Tom, who turned an old tile factory in Aalst into the ultimate venue for start-ups. These are people who support each other and consequently deserve the Fintro ‘Yes’. Together Landvogel, the production company, and Kurt De Leijer, the director, produced two veritable visual gems.
We also produced a second series of reports on a number of unique projects across Belgium in conjunction with Crossing Zebra. This demonstrates the true nature of the campaign and shows that there are many commendable projects ongoing in this country that are all well worth the effort. For example, we meet Patrick, who uses his NPO to fight bullying; Bart whose butcher’s shop specifically focuses on short-chain supplies and Isabelle, who develops high quality skincare products based on natural ingredients. In total we have already collated 12 cases for Fintro of people who are clearly committed to helping others, which is why they have earned the Fintro ‘Yes’ - because, just like Fintro bank representatives, they are prepared to go that extra mile on behalf of others.
In order to ensure that the campaign generates more traffic to Fintro bank agents, we also made office posters with stills from the TV spot. A strong online campaign completes the picture.