A strong image requires a strong foundation. Likewise, any thorough DNA exercise must culminate in a really strong corporate branding. That is why we set to work with Fintro, redefining the brand’s essence, such as its purpose and values. And based on this, we also re-examined the brand’s look and feel.
Fintro is a real people’s bank, connecting with people and giving them the oxygen they need for a fulfilling life, whether they are private individuals or companies. It does this based on four strong company values: responsible, warm, common sense and connecting.
A brand for and by people is the kind of brand that provides space, that communicates with authentic visuals and messages. A brand that combines ‘bank blue’ with soft hues. A brand that is not afraid of using sharp-edged shapes and colourful quotes. In other words: a brand that looks modern and different, that is rock-solid and open for business, that is responsible and bold. These are the characteristics of the new, distinctive Fintro style, which is expressed with a ‘swoosh’ on the formal level. The inspiration came from the typical O in the Fintro logo. The oval is repeated in every possible form of communication, as a keystone for the brand.
We also created a comprehensive brand book, which the brand can use to check all its communication, from advertising and flyers to banners and mailings.