In a world that gets busier every day, you come across best when you know where you and your team stand for and behave accordingly. That’s why, from time to time, it is increasingly important to dust off your existing mission, vision and values. And to update your organisation’s DNA and redesign it to meet today’s needs. We combine coaching, strategic consulting and communication advice. Thus offering not only a clear analysis, but also a set of hands-on tools to translate your DNA into your internal culture and external communication.
Wouter and Barbara Torfs requested our assistance to update the DNA of Torfs shoes, as a basis for their new policy plan for the coming years. For this purpose, we organised a tailor-made ‘Management Training Program’:
“We were looking for a new vision, mission and ambitions. A new mission we could claim as ‘truly ours’. In our search for guidance, we ended up with Krist and Steven Pauwels of advertising agency Choco. They did an excellent job in guiding us through the process. Krist and Steven addressed us, the management team, as guardians of the brand and company. In a first stage, we were invited to denominate and reveal each other’s core qualities. From there, we started to look for the core quality of Torfs. This is anything but a purely cognitive process: we configurated the Torfs brand in space, as if it were a true human being. This approach allowed us to almost physically feel the needs and desires of Torfs."
NEOS is a network organisation of enterprising older people with 30.000 members. In 2015 a new policy plan is written, board elections are organized and the director is retiring. Good enough reasons for NEOS to contemplate and search for a new meaning. Questions asked: What are our core values? Are they still relevant? Which past successes can be translated into current society?
During a denomination session, we guided the staff in their quest for the ‘new meaning’ of NEOS and denominated their relational values. Together they form NEOS’s renewed core power, functioniong as a guide for the internal culture and a touchstone for future policy decisions. Based upon this, the entire internal and external communication is streamlined.
Volta is the new umbrella organisation of the electro technical industry. It combines 3 organisations with very different working cultures: Vormelek, Tecnolec and FBZ. The DNA course, aimed at guiding this fusion, consisted of a number of workshops with the management, followed by workshops with the entire staff. From the joint foundation created during these sessions, a common purpose and cultural values were born. These are the basis for an internal communication programme and a new corporate identity and positioning.