Expanding authentism

Expanding authentism

A society open to all aspects of autism: that is the goal of the Vlaamse Vereniging Autisme (VVA; Flemish Autism Association). Last year, choco devised the general ‘authentism’ concept for the VVA, with which we aimed to highlight the positive characteristics of autism, i.e. people with autism are always themselves, always authentic. And we can all learn from this. On the occasion of World Autism Day, 2nd April 2016, the time had come to broaden the basis of ‘authentism’.

TIPS & TRICKS

For the new campaign, we worked from the assumption that everyone has a bit of authentism in them. We just need to bring it to the surface more often, in the same way as people with autism do. For this, we collected five practical tips for living more authentically on the website authentisme.be. We want adverts in De Standaard newspaper to encourage everyone to join in.

DE STANDAARD

The adverts came about as a result of the free media budget that the VVA won last year with the Standaard Solidarity Prize. They are pictures of Dominique van Malder and Maaike Cafmeyer who come out as being ‘authentic’. They both pose with their personal fairy, or rather elfie: an 11-word poem in which they look at what and who they really are. Their vision on living more authentically can also be found on authentisme.be.

What do you think - a World Authentism Day next year?

DE STANDAARD