The skills of a garden constructor bring an added value to your garden. Choco already knows that for a long time, considering our long term cooperation with Vlam (the Flemish Marketing Center for food and plants). A beautiful garden equals countless moments of connection: with nature, with the fresh air, with yourself, with your family and friends… And our Flemish garden constructors are the best people to take care of it.
With ‘the Garden Constructor-Effect’ as global idea, choco creates a sustainable concept which emphasizes the different results of the work of a garden constructor. A clean garden, sprouting young plants, serenity, shades of colors, just taking a breath or lying down in the soft green grass: there’re plenty of garden constructor effects!
We kicked-off with a huge radio campaign on Radio 1 and Studio Brussels. In different spots, a man and a woman sang about the delights of a garden maintained by a garden constructor. The swinging rockabilly rhythm and the tune “Wees maar zeker, het is echt- het tuinaannemereffect!” are definitely sticking with you. All credits to Het Geluidshuis for the perfect execution.