FLOWERS: THEY EXPRESS YOUR FEELINGS…

FLOWERS: THEY EXPRESS YOUR FEELINGS…

Key term in our flowers and plants campaigns is 'real': there is no better way of saying thank you, I love you or sorry with ‘real’ sincerity. Our latest radio campaign alights on precisely this.

This is why choco created a radio format in which you can actually hear how flowers make people feel: your mother will forgive you for forgetting her birthday, you feel on top of the world instead of grey around the gills, your wife will forgive you for all these late business meetings. 

This autumn we also put in place an original media plan: a twelve week radio campaign which only plays on Fridays. This of course raises the topic of flowers on the cusp of the weekend, sending everyone off to the florist…