Last year, choco and the bakers of Flanders created Wheat Hair the Giant. He embodies the huge passion that every baker feels for his trade. Since then, Wheat Hair has gone on to star in a widespread TV and radio campaign, as well as sharing his tale in an audiobook and popping up in the flesh at several events.
The customers of bakers can currently participate in a fun savings campaign to win a picnic blanket in the shape of a largeish handkerchief of Wheat Hair the Giant. Anyone who shops at the participating bakers from 28 May will receive a card for the stamps. A few days and a few purchases later, you get to take home your (clean) giant’s handkerchief.
Advertisements featuring Wheat Hair the Giant in the free Sunday newspaper De Zondag and a radio ad on national radio will help announce the promotion and generate the necessary traffic! Be quick!