AUTUMN? TIME TO FLY OFF!

AUTUMN? TIME TO FLY OFF!

Choco has been raising STIHL Benelux’s profile for many years. The hook line ‘stehrk werk’ (strohng work!) pivots the intrinsic strength of the brand into a clear promise: strong reliable material is half the job done. Or in STIHL's case: more than half…

(TOO) STROHNG WORK

The autumn campaign revolves around a leaf blower, which seems a bit too strong for the communication media to contain it: in the various publications it blows away part of the spiel text… On the cover of the brochure, on the window stickers at the tool specialist and on the personalised 20m² posters; same thing! Choco was no holds barred with this one: all locations of the purchased network are 100% tailored to the particular dealers. We determined the two best located posters per dealer and hired those spots. Strohng stuff, or what?