De Kringwinkel (thrift shop) creates bonds between people. Because, the person who brings in stuff, has an implicit bond with the person who buys it and vice versa. For this year’s campaign, we chose the social added value as a central theme.
The campaign consisted of 3 visuals, each showing a giver and a buyer. They are posing side by side, each in his or her own homy setting, however, with an object in the middle, clearly linking the two people with each other: a sofa, table or train set. That way, the campaign, in a catchy way, shows the bond between the two people. Pure and striking images, telling a beautiful story.