17 October was the day: the Flemish Recycling Shops opened their doors. We were responsible for the accompanying campaign showing the relationship between people and the recycled items.
The 'Things with a story' campaign line was a continuation of the spring campaign. Choco highlighted the notion that everything you buy in a recycling shop has already lived an entire life: every item has a story to tell. Sometimes literally too, in the radio campaign you could hear an old teapot who couldn’t hold his spluttering spout and a still-life with a penchant for gossiping.
'De Kringwinkel' also launched a website: www.kringverhalen.be, a site which collects stories about recycled goods. True narratives on this occasion, as sent in by customers. You can also submit your story and perhaps even win a prize. So what's keeping you?