Bozar – life is so Bozar

Bozar – life is so Bozar

A few years ago we made the campaign that celebrated 80 years of Bozar, the arts center in the heart of Brussels. We createdassociations of words, linked to the medium and/or situation. The chains of words made it clear that literally everything in life is… art. Hence the baseline ‘Life is so Bozar’