Authentisme

Authentisme

De Vlaamse Vereniging voor Autisme (Flemish Autism Organisation) supports the families of people with autism in their battle for recognition and integration in society. For quite some years now, choco has been contributing with a campaign. This year we launched the term ‘authentism’: a warm request to everyone to live as authentically as possible – which in fact people with autism do by nature.

On authentisme.be, we gathered a collection of authentic video portraits of people with autism. They offer a beautiful and intimate insight in the life of people with autism

elves

On the site, we invite people to create their own portrait, not visually, but through an ‘elf’: a poem consisting of eleven words. We received quite a lot of wonderful contributions, with ‘elves’ from Daniel Termont, Guido Belcanto, Sven Pichal and hundreds of other people.

radio

An equally authentic radio campaign generated traffic towards the site.

 

 

social media

The campaign was picked up by a considerable number of instances and got quite some attention on radio and social media.

 

radio 1

twitter

social media